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Total US measured advertising spending is projected to increase 4.2% in 2008. Measured expenditures are forecast to grow by 3.6% in the first half of 2008 followed by a gain of 4.7% in the second half.
 

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World Tech Round Up - Thursday March 11, 2010

Written by Ken Rutkowski, on 11-03-2010 11:03


* OnLive’s ‘cloud’ gaming to rival console groups
* Google Street View goes country
* Overinvestment in green tech, is money being lost?
* Apple still tops in computer tech support
* Battery Ventures Raises New $750 Million Fund
* Funds start to flow for digital cinema expansion, Imax
* Target Targets Your Cellphone
* Pink Floyd wins court fight on downloads

Today's Featured Company / Person - FeelHome - If you would like to easily access, edit, and save files across multiple computers, free application FeelHome allows you to share files across operating systems and over the web. Once you install FeelHome on your computer and specify which folders you want to share, you can access those files from the web or from another computer in your virtual FeelHome network. Files aren't stored on the FeelHome servers, and FeelHome isn't an online storage solution like Dropbox. Your files still reside on the respective their computers. Instead, FeelHome allows you to access them between machines and through the web-based interface. FeelHome's servers act as secure mediators in the transaction—much like the LogMeIn Hamachi servers help mediate your VPN connections.


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World Tech
 
Adults Concerned Over Online Security
IQ Reports

61% Americans, 56% of French adults, 55% of Spaniards, 54% of Chinese and 52% from the UK as well as 46% of Germans and 40% of Italians are concerned about the amount and security of personal online data that can be accessed by search engines people use, such as Google or Bing. There is slightly more concern over the amount and security of personal online data that can be accessed by people's Internet Service Provider (between 45% in Italy and 64% in the U.S.), according to a study by Financial Times/Harris Poll.

 
Marketing Across the Generations
IQ Reports

Each generation of the US population has unique wants and needs that marketers and retailers should address differently. The US population can be broken into four significant generational categories representing residents age 15 and older, according to The Nielsen Company.

 
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