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On average travelers visit the purchase website 2.5 times. Customers make 12 travel-related searches, visit 22 websites and take 29 days from the first time they search until they make a purchase. 45% of transactions occur 4 weeks or more after the first search.
 

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Social Networking Raising Among all Age Groups
IQ Reports

Social networking has risen among all age groups in the past few years, particularly among teens and younger adults. 73% of online teens used social networking sites in 2009, compared to 47% of online adults. Breaking down online adults into older and younger demographics, 72% of adults 18-29 use social networking sites, compared to 40% of their counterparts 30 and older, according to research from the Pew Internet & American Life Project.

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World Tech Round Up - Monday February 8, 2010

Written by Ken Rutkowski, on 08-02-2010 12:25


* Barnes & Noble's Nook e-reader to hit stores
* Google is developing an instant speech-to-speech translator
* Geek chic: Google debuts fashion line
* The young prefer Facebook to blogging, Twitter
* Cybercrims swipe carbon credits worth millions
* Disney, Google eye stake in China bus media firm
* China shuts down largest hacker training website
* PayPal suspends service in India
* India’s IT outsourcers poised for pick-up

Today's Featured Company / Person - Google Map Buddy - Want a wall-sized satellite view of your neighborhood? A full-page street map of the town you're visiting? Google Map Buddy, a free, portable map maker, grabs data from Google Maps and arranges it exactly how you want it. When you un-zip and run Google Map Buddy, it asks you to choose your Google Map nationality, then opens a browser to let you search out the location you're looking at. Once you get there, hit "Select area," then draw a rectangle around the area you want to capture. After fine-tuning the zoom level and hitting "Create Map Image," Map Buddy goes to work grabbing, tile by tile, your area's map. It generates a generally high-resolution PNG of your area, and provides the individual map tiles to keep and arrange yourself into a larger grid, if you'd like. The software itself can be described as "picky"—you have to "X" out any particular business or destination that pops up in a dialog box on the map, and after zooming in on the Google Map browser to your destination, Map Buddy asks you for a deeper zoom level than what you've already set. So it's not an elegant tool, exactly, but it does deliver the very printable, full-picture map of your destination.


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Watching the Web the Same Way We Watch TV
IQ Reports

The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing. The broader usage patterns suggest that online video is, for the most part, a replacement of DVR use, or used by those who do not have immediate access to TV. TV network content online is primarily used to catch up with programming, rather than as a replacement for TV viewing, according to research from Nielsen.

 
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