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On average travelers visit the purchase website 2.5 times. Customers make 12 travel-related searches, visit 22 websites and take 29 days from the first time they search until they make a purchase. 45% of transactions occur 4 weeks or more after the first search.
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More than 70% of the U.S. population, or 181 million, have viewed a digital video display out of home in the past month, while 52% of the population, or 135 million, have viewed digital video display in the past week. Digital video in public venues reaches more Americans each month (70%) than video over the Internet (43%) or Facebook (41%). Display out of home video dwarfs many prominent new media and marketing platforms. More teens and adults have seen a digital video screen at a public venue in the past month than have watched online video. More people see digital video screens in public venues than have ever sent or received a text message, own a DVR, such as a TiVo or recorder provided through their cable or satellite TV provider, or have a Facebook profile, according to a new study by Arbitron.
While more dollars are moving to digital advertising, TV remained the top advertising choice in the first quarter of 2010, with 41.8% of ad agencies saying their corporate clients are more focused on TV than any other medium, but he number was down 27% from a year ago. Internet/digital advertising continues to increase with 68% reporting that their customers are more focused on digital than they were a year ago, according to a report by STRATA.
