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The best day for e-mail is Wednesday. The average open rate on Wednesdays was 25.4% with an average click-through rate of 3.9%. The second-best day to e-mail is Monday, with an average open rate of 24.7% and a 3.1% click-through. Saturday commanded the highest CTR of 5%, but the lowest open rate with 18.7%.
* Online Ad Spending Overseas to Hit $25 Billion by 2013
* AT&T, iPhone Customers Angry Over Voicemail Delays
* Satellite for US cell phone service launched
* Google Tries Hand At Targeting Consumers With Good Credit
* Twitter followers 'can be bought'
* Iran 'lifts block on SMS texting'
* COBOL could get a new lease on life
Today's Featured Company / Person - GDGT- Gadget lovers rejoice - this is a social site where you can obsess over those tiny bundles of tech joy among others just as geeky as you. GDGT (pronounced “g-d-g-t,” but I like to just say “gadget”) is a highly structured wiki that centers on tech gadgets. Anyone can edit any information on the site, but everything is structured which allows for lots of slicing and dicing of the data. The site includes intensely detailed specs on each product and groups products into logical categories. There are over a dozen categories and thousands of products in GDGT now, and users will quickly add more. All that structured data also allows for an incredibly useful Gadget finder tool as well. Users select gadgets that they own, used to own, or want, and can add reviews and ratings. Blog reviews are threaded into the discussion as well. GDGT also has a forum feature where users can discuss relevant gadget related topics.
The YMCA of the USA, the Salvation Army and United Way of America are the nation’s top-three most valuable nonprofit brands, but other well-known charities might be leaving money on the table because they are not taking full advantage of their significant brand assets, according to the Cone Nonprofit Power Brand.
Over the past three years the average U.S. adult has nearly doubled their daily use of the Internet as the average U.S. adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, an 81% increase over three years. As a result, the Internet now represents 32.5% of the typical "media day" for all U.S. adults when compared to daily exposure to newspaper, radio, TV and outdoor advertising. Even those who are considered heavy newspaper readers spend about as much time online today as the typical U.S. adult. Heavy newspaper readers, those who spend more than an hour per day reading, currently spend 3.7 hours per day online. In 2006 the Internet represented only 18.4% of a heavy newspaper reader's "media day," but today it represents 28.4%, according to a new report by Media Audit.
