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Gift card sales will reach $14 bln over the 2012, according to Packaged Facts. Gift cards are part of an overall $81 bln market for prepaid cards. 33% of gift cards purchasers in 2007 said they expected to spend more on gift cards during the 2008, and 9.1% said they expected to spend “significantly more.”
A lot of thought goes into the "right" voice for every advertisement. Certainly the tone and timbre timber of a voice are two things that can help sell the product or service. But, probably the most important question every marketer must answer is, should the voice be male or female? It really depends on the tone the ad is attempting to convey. 48% of Americans believe a male voice is more forceful while 46% believe a female voice is more soothing, so those may be easy choices for a marketing executive to make. However, almost half of U.S. adults also say it makes no difference to them and neither voice is more forceful (49%) or more soothing (46%), according to a new study by Adweek Media.
* Apple's future won't be brought to you by the letter 'i'
* Apple's iPhone 4.0
* Xbox outsells the Wii console in the US
* New Google Feature Will Hunt for Products Nearby
* Microsoft, Motorola Strike Bing Deal
* Gaga for Google: Communities compete for high-speed Internet
* China warns Google as Internet row deal seen soon
* Twitter unveils tool to share tweeting locations
* Twitter faces a battle for tweets
* No .xxx yet: Internet agency delays porn decision
* New Zealand filters the web
Today's Featured Company / Person - FeelHome - If you would like to easily access, edit, and save files across multiple computers, free application FeelHome allows you to share files across operating systems and over the web. Once you install FeelHome on your computer and specify which folders you want to share, you can access those files from the web or from another computer in your virtual FeelHome network. Files aren't stored on the FeelHome servers, and FeelHome isn't an online storage solution like Dropbox. Your files still reside on the respective their computers. Instead, FeelHome allows you to access them between machines and through the web-based interface. FeelHome's servers act as secure mediators in the transaction—much like the LogMeIn Hamachi servers help mediate your VPN connections.
Looking at device use and consumer adoption of Wi-Fi and browsing behavior, the use of Wi-Fi enabled mobile devices in public hotspot locations continues to increase. 56% connect via their smartphone or other mobile device, and for 14% a mobile device is the primary means to connect to public Wi-Fi. Usage trends and audience data over public Wi-Fi for the fourth quarter of 2009 show the total number of locations grew to over 289,000 public Wi-Fi locations in 140 countries. Projects show a 15% increase in free Wi-Fi locations in the U.S. this year, which will bring free Wi-Fi to 52% of the total number of public Wi-Fi locations. The overall growth of public Wi-Fi locations since 2004 is 439%, with a worldwide quarter-over-quarter growth throughout 2009 of 21.9%, and a growth of 2.6% in the fourth quarter, according to a recent report by JiWire.
