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IQ Reports
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It seems each week there is a new celebrity scandal to which the various entertainment magazines, websites and television shows devote hours of time. Sometimes, an underlying consequence of these scandals can be the loss of an endorsement deal for the celebrity involved. But, does this matter to the average consumer? The answer is: not really. 74% of Americans, say when a celebrity endorser gets involved in a scandal, it doesn't impact the way they feel about the brand or brands they endorse. 22% say they feel worse about the endorsed brands and 5% say they feel better about them, according to a survey by Adweek Media/Harris. |
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IQ Reports
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A new “female economy” will drive $5 trillion in incremental global spending during the next several years. “Women Want More” advises marketers that 1 billion women work worldwide, more than half of college students are women, and women control more than half of the wealth in the US. The book provides the following suggestions on major challenges affecting women, the six different female consumer archetypes, and categories which do and fail to meet the needs of female consumers, according to Boston Consulting Group. |
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IQ Reports
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Consumers with an income of $100,000 or more are among the most likely to use coupons. 61% of adults with a household income of $100,000 or more have redeemed a coupon in the past six months. Additionally, 39% in this income bracket have redeemed coupons printed from an online source in the past six months, making them nearly twice as likely to do so as adults with a household income less than $35,000 (21%). |
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