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IQ Reports
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Once a B2C company has more than 100 followers on the Twitter social network, its median monthly lead generation dramatically improves. A B2C company with one to 20 Twitter followers will generate a median of 11 leads per month. When the number of Twitter followers increases to 21-100, this median grows about 27% to 14, according to Hubspot. |
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IQ Reports
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>Ad forecasts for most media have been raised, including a strong boost in radio expectation, and local TV has moved into double digits. New estimates show that total 2010 U.S. advertising will grow 5.5% year-over-year in 2010 vs. prior estimate for +3.5% year-over-year. The largest source of category upside to the prior estimates was automotive and political TV advertising, particularly in the back half of 2010, according to a new report by Barclays Capital. |
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IQ Reports
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47% of US teens say their social life would end or be worsened without their cell phone, and 57% credit their mobile device with improving their life. Four out of five teens (17 million) carry a wireless device (a 40% increase since 2004), according to a study by Harris Interactive. |
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