Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide. Mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users, according to Gartner.

Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts. Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively). Moreover, 15.3% maintain their own blog, according to a Retail Advertising and Marketing Association (RAMA).