Newsflash

China Internet Network Information Center reported that there were 137 mln Internet users in China at year-end 2006, and 210 mln at year-end 2007. In June 2007 there were 162 mln Chinese Internet users. Internet penetration in China is at 16%. China is 5 mln users away from becoming world’s largest Internet market in terms of users.
 

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Twitter Lead Generation
IQ Reports

Once a B2C company has more than 100 followers on the Twitter social network, its median monthly lead generation dramatically improves. A B2C company with one to 20 Twitter followers will generate a median of 11 leads per month. When the number of Twitter followers increases to 21-100, this median grows about 27% to 14, according to Hubspot.

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Advertising Forecast for 2010
IQ Reports

>Ad forecasts for most media have been raised, including a strong boost in radio expectation, and local TV has moved into double digits. New estimates show that total 2010 U.S. advertising will grow 5.5% year-over-year in 2010 vs. prior estimate for +3.5% year-over-year. The largest source of category upside to the prior estimates was automotive and political TV advertising, particularly in the back half of 2010, according to a new report by Barclays Capital.

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Teens' Cell Phone Habits
IQ Reports

47% of US teens say their social life would end or be worsened without their cell phone, and 57% credit their mobile device with improving their life. Four out of five teens (17 million) carry a wireless device (a 40% increase since 2004), according to a study by Harris Interactive.

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