Newsflash

eROI found that during the heaviest e-mail volume period, from 8 am to 5 pm, e-mail opening rates and CTR increased. Open rates start out at 21.4% at 8 am and rise to a high of 34.1% at 5 pm Click-through rates begin at 2.6% at 8 am and rise to a high of 6.4% at 4 pm, before falling to 5.2% at 5 pm.
 

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The Twitter World for the Fortune 100
IQ Reports

Top US companies are missing out on a large portion of the potential Twitter holds for their businesses, while Corporate America is familiar with Twitter, it is not taking advantage of the full range of Twitter’s business capabilities, according to a study by University of Massachusetts Dartmouth.

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Users are Willing to Spending More on a Handset
IQ Reports

Smartphone owners are more comfortable buying from their handsets, but that poor mobile site functionality is still a turn-off for many. Nonetheless, new research suggests that mobile commerce (m-commerce) is ready to explode in 2010. 8% of smartphone owners that tried to purchase a product on their device were unable to do so. 45% of those that abandoned the process reported that they did so because the site would not load, and an additional 38% left the site because it was not developed specifically for smartphone users, according to Compete.

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Tourism Industry Still Feeling the Pain from the Recession
IQ Reports

While half of travelers foresee no change in their travel spending in 2010 compared with 2009, a larger proportion plan to spend less this year than say they will spend more, especially when it comes to air travel and hotel stays. The percentage of Americans saying they will spend less on vacations in 2010 exceeds the percentage saying they will spend more by a slight margin, 27% vs. 22%, according to a USA Today/Gallup poll.

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