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IQ Reports
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Visitors who arrive at a retailer’s site from paid search ads are 50% more likely to buy than those who come from clicking on a natural search link. The conversion rate from paid search is 2.03% versus 1.26% from organic search, which is based on traffic to 26 e-retail sites in the 12-month period. This could be a reflection of a more tailored landing page for the paid traffic visitors, or a greater intent to purchase when a web user clicks on a paid ad versus an organic listing, according to a new study by Engine Ready. |
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IQ Reports
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70% of publishers are paying more attention to the mobile market this year than last. And 20% are giving it their same attention. Print publishers are focusing on the market as a prime opportunity to expand their brands, reach new audiences and generate additional revenue while offering advertisers the chance to reach locally targeted, engaged audiences. Publishers recognize the growing importance of mobile devices in consumers' daily lives and are actively embracing mobile, according to a study by Audit Bureau of Circulations.
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IQ Reports
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Word-of-mouth recommendations have long been recognized as the "holy grail" of marketing success for any product or service. Through the launch of the newly created Recommendation Index, marketers now have insight into which brands are most recommended - as well as why and how - across a variety of consumer categories. California Pizza Kitchen, Texas Roadhouse and Outback Steakhouse are the most recommended casual dining restaurants (CDRs) by US consumers, according to a new study by Zocalo Group. |
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