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IQ Reports
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‘Green’ or environmentally friendly policies and programs are becoming more top of mind for U.S. consumers when making technology related purchase decisions, but few are aware of specific policies. New numbers show few technology purchasing consumers are aware of specific environmental policies and practices of technology firms, despite the efforts of companies and the accolades in the media. Technology firms don’t have particularly strong consumer ratings regarding green initiatives. A lot of work has been done to build and institute environmental policies and processes but the information still needs to reach consumers in terms they can relate to, according to new report by Ipsos Green. |
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IQ Reports
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Consumer trends among American adults between the ages of 18-64, show the future of traditional media, particularly newspapers, magazines and radio, is challenged by the rapid migration of hard-to-reach consumer groups to digital alternatives. However, when it comes to purchase influence on consumers, traditional media remains more influential when compared to digital advertising, according to a new study by TargetCast. A clear divide between men and women in how each gender engages with traditional media, and illustrates how a generational divide is affecting purchase influence among adults. |
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IQ Reports
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26% of US cellphone-owning adults are at least somewhat interested in receiving location-based advertising specials, provided they are able to opt-in for such alerts. The percentage of those willing to receive such opt-in alerts is higher among younger respondents, the research found. Four in 10 cellphone owners between ages 18-34, and 33% of 35-44 year-olds are interested as well, according to a study by Harris Interactive. The survey of more than 2,000 adults measured cellphone owner preference levels and receptivity for opt-in mobile marketing messages from brick-and-mortar businesses. It found that only 1% cell phone owners currently receive alerts about sales at their favorite establishments on their phones. |
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