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IQ Reports
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The Internet Activity Index (IAI) provides a new way of looking at consumer engagement online, dividing Internet usage into four distinct activities: content, communications, commerce and search, defined as follows: |
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IQ Reports
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When it comes to today's consumer, it's difficult to figure out which way is up. It gets even more perplexing when the voices of consumer experts, according to a new study by BIGresearch. Many consumers are feeling confused and wonder why they feel bad when the experts say they should feel good. |
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IQ Reports
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When it comes to online games, a common perception is that the money is in the big budget high-end monthly subscription games. The largest online game companies such as Blizzard Entertainment, NCsoft, Sony Online Entertainment and Shanda Entertainment, now generate hundreds of millions of dollars in annual revenue from high profile massively multiplayer online games (MMOGs), the fastest growing segment of the market in 2006 was digital distribution/virtual item sales, according to the DFC. |
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