Well-heeled, educated and urban shoppers are taking advantage of coupons and searching for them online. Digital savings tools, coupled with a challenging economy, has taken couponing mainstream, includinG the ‘sophisticated couponer', illustrating the proliferation of the culture of couponing. 61% of adults with a household income of $100,000 or more have redeemed a coupon in the past six months. Additionally, 39 % of adults in this income bracket have redeemed coupons printed from an online source in the past six months, making them nearly twice as likely to do so as adults with a household income less than $35,000, according to a study by Harris Interactive.

Reflecting growing signs that the U.S. economy is back, radio delivers its best results in quarter-to-quarter revenue comps since Q1 2007 with a +6% overall increase to $3.687B. In fact, this gain represents the highest posted in nearly a decade, accounting a report by the The Radio Advertising Bureau which surveyed more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations.