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Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
 

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1. 04-03-2008 05:10

Seoul Digital Forum
What an amazing collection of thought leaders and inspiration facilitators.  
 
Should be a great conference
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