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Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
Friday's program Ken & Andy talked about the $5000 to upgrade to Windows Vista, Google looking at Buying YouTube, Myspace has much older members, The "Star Trek" auction Opens to the Public, Starbucks on iTunes, NASA looking for students for low gravity tests and what is MicrosoftMAX.
On Thursday's radio show Ken & Andy look into BestBuy's dealing with RealNetwork, What exactly is the Venice Project, Can the U.S. shut down AllofMP3.Com, Google's new Code Search, is a Apple Mac Pro faster than a Windows XP PC, Star Trek transporters become reality, Teeth and Memory - yes there is a connection and Competitio.us is powerful way to keep track of competing companies online.
On Wednesday show, Ken & Andy talk about the issues the FCC is having in Hollywood, Geekspeak still out of reach for the masses, Google launches literacy portal, Microsoft battles over Vista security, The Gaming Market worth $44 Billion in 4 years, AOL's new high-speed software and Fanpop is the hot new social network.
