While more dollars are moving to digital advertising, TV remained the top advertising choice in the first quarter of 2010, with 41.8% of ad agencies saying their corporate clients are more focused on TV than any other medium, but he number was down 27% from a year ago. Internet/digital advertising continues to increase with 68% reporting that their customers are more focused on digital than they were a year ago, according to a report by STRATA.

More online consumers use email than social networks for brand interaction. Data shows 93% of online consumers aged 15 and older receive at least one permission-based email per day, putting them into the category of “subscribers.” Broken down by age demographic, 15-to-17-year-olds are subscribers at a significantly lower rate (68%). All other age brackets of online consumers aged 18 and older are subscribers at rates between 93% and 96%, according to a new study from digital marketing firms ExactTarget.

Global television advertising will rise by 6.4% in constant currency terms during 2010, to $150.7 billion dollars globally. Over the next five years, the global television industry’s advertising revenues should grow by 5.4% each year on average. Changes in currency markets around the world over the past year means that in dynamic currency terms (accounting for actual and expected changes in currencies over the course of 2009 and 2010) television advertising will grow by 7.8% in US Dollar terms or by 15.5% in Euros during 2010 given weakness in both of those currencies. This metric is important from the perspective of a publisher or advertiser who does not hedge their currency exposures from year-to-year, according to a new report by Mediabrands.

In this unique global economy, cash is king. Since in the end of 2008, big tech companies have been stuffing cash under their mattresses in case the current recession goes longer and deeper than expected. Even companies with strong balance sheets have been cutting costs, laying off workers, and scaling back projects in order to build up their war chests. As a result, you have companies racking up huge cash reserves, including Apple ($6.9 billion), Cisco ($5.43 billion), Google ($6.66 billion), Microsoft ($16.42 billion) and Yahoo ($445.6 million).