Social networking activity comprises more than half of the time spent on the Mobile Internet. Users of mobile-specific social networks are more engaged than users of PC-based social networks, such as Facebook and MySpace, on mobile. While the popularity of mobile social networking is widely believed, this is the first time we have been able to truly quantify just how much the category is driving adoption of the Mobile Internet with actual usage metrics. The disparity of time spent between social networking and the next category, portals, which account for 59.83% and 13.65% of time spent respectively, is a vivid illustration of the impact social networking has on Mobile Internet traffic in a given week, reports survey from Ground Truth.

News executives are hesitant about many of the alternative funding ideas being discussed for journalism today and are overwhelmingly skeptical about the prospect of government financing. Many news executives also sense change for the better in their newsrooms today, despite cutbacks and declining revenue. Editors at newspaper-related companies praise the cultural shifts in their organizations, the younger tech-savvy staff, and a growing sense of experimentation. Many broadcast executives see so-called one-person crews—in which the same individual reports, produces and shoots video—as improving their journalism by getting more people on the street, according to a new survey by American Society of News Editors (ASNE) .

The Baby Boom generation is classified as people born between 1946 and 1964, meaning the oldest Baby Boomers turn 65 this year. Marketers seeking to promote products and services to the “Baby Boom” generation would do well to remember that Boomers are still vital and evolving even as they approach retirement age, according Brain Sells.

Once a B2C company has more than 100 followers on the Twitter social network, its median monthly lead generation dramatically improves. A B2C company with one to 20 Twitter followers will generate a median of 11 leads per month. When the number of Twitter followers increases to 21-100, this median grows about 27% to 14, according to Hubspot.