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Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts. Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively). Moreover, 15.3% maintain their own blog, according to a Retail Advertising and Marketing Association (RAMA). |
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Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. Identifying some broad trends that dominate the new crop of Web tools and services which are in tune with the next generation of the web - Web 3.0 site worth bookmarking. |
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2009 saw a few newspapers change their business model to an online focus or shut down completely. 2010 will most likely see the same struggle and, perhaps, new business models emerge for these media entities. One thing is clear, the era of Americans reading a daily newspaper each and every day is coming to an end. Just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print almost every day. Just over seven in ten Americans (72%) say they read one at least once a week while 81% read a daily newspaper at least once a month. One in ten adults (10%) say they never read a daily newspaper, according to a new Harris Poll survey. |
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Free Standing Insert (FSI) coupon activity increased 8% during 2009 vs. the previous year to more than 272 billion coupons dropped. This activity level is the highest yearly coupons dropped observed during the past decade, surpassing the second highest annual Coupons Dropped of 257 billion realized in 2007, according to Marx Promotion Intelligence. |
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86% of companies plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget. 54% of companies say, however, that the biggest barrier to better social media engagement is a lack of resources. Only 10% of companies are not engaging in any social media activity whatsoever. These statistics - the most detailed yet available - show that while an increasing number of companies are embracing social media, many are struggling to effectively manage their engagement and are consequently failing to make the most of a potentially enormous opportunity, according to a study by Econsultancy. |
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