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Few technology purchasing consumers are aware of specific environmental policies and practices of technology firms, despite the efforts of companies and the accolades in the media. Though few are aware of specifics, environmentally friendly policies and programs are becoming more top of mind for U.S. consumers when making technology related purchase decisions, according to a new study by Ipsos Green Technology. |
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74.1% of companies are planning to increase their use email marketing and 68.3% will increase their use of social media in 2010. Only 3.8% plan to use email marketing in 2010, which indicates that the channel continues to demonstrate value to small businesses, according to a new survey by VerticalResponse. |
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21% of Americans say they find athletes to be most persuasive when they endorse a product, followed by 18% who say television or movie stars are most persuasive, 14% who say singers or musicians and 10% who say former political figures are most persuasive. On the other hand, speaking of celebrities ranking in the category of least persuasive, 23% of the survey respondents say television or movie stars are least persuasive, while 14% say business leaders are least persuasive. 13% of Americans say when athletes endorse a product they find them least persuasive and 11% say singers or musicians are least persuasive, according to a new study by Adweek Media / Harris Poll. |
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Americans may not be known for being good at geography or history, but they do have very different opinions of different countries, including countries in or near to the Middle East. A large majority (74%) sees Israel as a close ally or friend, and a small majority (52%) feels this way about Egypt. More than two in five adults see Turkey (50%), Kuwait (49%), Jordan (45%), and Saudi Arabia (43%) as allies or friends. Only one country in the region is seen as unfriendly or as enemy by a majority; fully 70% of adults see Iran this way, according to Harris Poll of 2,303 adults in thirteen countries. |
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Mobile ad spending is poised to grow 27% to $2.1 billion in 2010, however, there's good news and bad news for marketers who are wading into the mobile marketing wars. The good news is the audience for mobile marketing is growing. The bad news is the audience is still relatively small and confined to a limited segment of the market. Marketers who employ mobile marketing to the wrong consumer group risk turning them off, according to the Mobile Marketing Association. |
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