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A new communications industry forecast covering the years 2003-2013, predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years to over $1 trillion making communications the third fastest-growing sector of the U.S. economy over that period. Segments driven by end user spending and targeted marketing services are gaining even as traditional advertising is shrinking, according to a study by Veronis Suhler Stevenson (VSS). |
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Since 2006, ownership of video iPods has grown by a factor of nearly five, and cell phones with video service have nearly doubled in ownership, among those ages 13 to 54 who have broadband access at home. Net ownership of these two devices and/or laptops has increased almost 50%, from 45% in 2006 to 66% this year - contributing to a doubling (21% to 43%) in net use of these mobile technologies to view video during the same timeframe, according to new new study by Knowledge Networks. |
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After rising at a compound annual growth rate (CAGR) of 20% from 2000 to 2008, flat panel display (FPD) sales revenues may rise only 1% each year from 2008 to 2016. The Q2’09 forecast indicates FPD revenues will decline 20% from 2008 to 2009, as slack demand affects end-product markets in developed countries. Despite this, the outlook for 2010 is more positive, with an annual revenue growth of 13% in 2010, according to DisplaySearch. LCD is currently dominant technology for today’s flat-panel displays, but newer technologies - such as electrophoretic and OLED technologies - are expected to experience more growth over the long term. |
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Almost as many Internet users who visit an ad-supported website initially respond to online display advertising by performing a search on a search engine as those who respond by directly clicking on an ad. In addition, the study shows that nearly half of Internet users who respond to online display advertising eventually perform a search related to the ad to which they were exposed, according to the iProspect. |
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A total of 187 new American and Canadian magazines have launched so far this year, but a much larger number - 279 titles - have shuttered operations, a trend which has accelerated in Q209. Regional Interest magazines, which traditionally comprise a large percentage of new and closing magazines, took a big nosedive in the first half of 2009, with 27 titles folding, including Denver Living and Florida Inside Out. Other magazine categories that declined in the first half of 2009 include construction, with 18 ceased titles; lifestyle with 14 ceased titles and business with 10 ceased titles, according to MediaFinder.com. |
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