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77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%. Web/Internet (excluding email) reached 64%, newspaper 35%, and magazines 27%, according to media study conducted by the Council for Research Excellence. |
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By the year 2013, 43% of global mobile internet users (607.5 million people worldwide) will be accessing social networks from their mobile devices. In the US, mobile social networkers will total 56.2 million by 2013, and will account for nearly half (45%) of the mobile internet user population, according to a new report from eMarketer. |
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Few technology purchasing consumers are aware of specific environmental policies and practices of technology firms, despite the efforts of companies and the accolades in the media. Though few are aware of specifics, environmentally friendly policies and programs are becoming more top of mind for U.S. consumers when making technology related purchase decisions, according to a new study by Ipsos Green Technology. |
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74.1% of companies are planning to increase their use email marketing and 68.3% will increase their use of social media in 2010. Only 3.8% plan to use email marketing in 2010, which indicates that the channel continues to demonstrate value to small businesses, according to a new survey by VerticalResponse. |
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21% of Americans say they find athletes to be most persuasive when they endorse a product, followed by 18% who say television or movie stars are most persuasive, 14% who say singers or musicians and 10% who say former political figures are most persuasive. On the other hand, speaking of celebrities ranking in the category of least persuasive, 23% of the survey respondents say television or movie stars are least persuasive, while 14% say business leaders are least persuasive. 13% of Americans say when athletes endorse a product they find them least persuasive and 11% say singers or musicians are least persuasive, according to a new study by Adweek Media / Harris Poll. |
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