Newsflash

The best day for e-mail is Wednesday. The average open rate on Wednesdays was 25.4% with an average click-through rate of 3.9%. The second-best day to e-mail is Monday, with an average open rate of 24.7% and a 3.1% click-through. Saturday commanded the highest CTR of 5%, but the lowest open rate with 18.7%.
 

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IQ Reports
Mobile Advertising Growth Fueled by New Smartphones E-mail

38% of US mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for Smartphone (such as iPhone) users, 59% recalled seeing mobile advertising. For Smartphone users, the number one format is mobile web advertising, while for regular phone users, it is SMS. However, perhaps the most striking finding is the increased breadth of mobile advertising formats that consumers are noticing. 23% of Smartphone users recall seeing SMS advertising, but 20% saw ads in mobile social networks and 15% saw ads in mobile TV/video. In just three months, the number of Smartphone users seeing ads inside a location-based network has almost tripled to 15%. At current growth rates, some of these formats surpass mobile web and/or SMS in 2009, according to Brightkite and GfK Technology.

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The Uses of Online Classified Ads E-mail

The number of online adults who have used online classified ads has more than doubled in the past four years. Almost half of internet users say they have ever used online classified sites, compared with 22% of online adults who had done so in 2005. And, on any given day about a tenth of internet users (9%) visit online classified sites, up from 4% in 2005, according to Pew Research Center's Internet & American Life Project.

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Personal Preferences on Gathering News E-mail

Free television and the Internet, currently represent the media mix consumers use most for gathering news and background information. Nevertheless, while television and 'free' Internet were independently the most popular media, newspapers were given a comparable ranking to each of them if free and paid-for titles are combined, according to PricewaterhouseCoopers.

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World Leaders in Green Energy and Environmental Research E-mail

U.S. laboratories lead the world in green energy and environmental research expertise, and Germany & China are not far behind. The study by Elsevier of 3,000 research institutions and universities which ranked by areas of expertise, NASA's Goddard Space Flight Center in Greenbelt, Maryland, tops the list in alternative energy, such as solar cells, and environmental science from 2003 to 2007.

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Europe's Most Engaged Online Audience E-mail

Of the 17 European countries individually tracked in April 2009, Germany’s online audience was the continent’s largest, racking up 40 million unique visitors during the month. In terms of unique visitors, The UK (36.8 million visitors), and France (36.3 million visitors) had the second and third-largest online audiences. Russia and Italy rounded out the top five, according to data from comScore.

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