Newsflash

Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
 

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Consistent and Predictable E-mail
Being Consistent and Predictable is part of what makes companies great. Customers demand reliability in the companies they deal with. Successful brands like Mercedes Benz, Apple and Virgin strive to always be Consistent and Predictable so their customers can rely on them.
 
Living in the Now E-mail
How often do you stop and think about that moment . Every second of life passes by so fast without trying to capture that moment. We need to stop allowing time to pass without feeling it.
 
Inversing Trade Shows E-mail
Are you tired of the some old trade shows and conferences? It seems that any show you attend, you will find the same speakers. Events need to inverse their model, by focusing on the attendees and not just the speakers. A great audience will create a powerful event. Shaking the old model will allow better business opportunities and a real ROI for attend a trade show.
 
The 4 M's E-mail
During the first Internet ride, most DotCom companies applied the 4C's formula (Content, Community, Communication and Commerce) and companies like eBay and Amazon.com were created. Now that Internet has moved beyond just a computer connection but many devices having constant access to content the 4C's is now changed to the 4M's.
 
The Future of Adult Content E-mail
Society is not of one mind about whether pornography is healthy or unhealthy, or even how to define it. But few disagree that porn, by whatever definition, is more prevalent than ever in popular culture. Precise statistics are hard to come by, but the most widely cited figures suggest that the porn industry in the United States rakes in more than $13 billion annually, including nearly $3 billion from the Internet. An estimated 4.2 million Web sites, or 12% of all sites, feature porn. Porn gets a lot of credit for pushing technology forward. Adult Star Ron Jeremy joins Ken Rutkowski in a discussion regarding the direction of adult industry.
 
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