KenRadio.com - The 4 M's

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The best day for e-mail is Wednesday. The average open rate on Wednesdays was 25.4% with an average click-through rate of 3.9%. The second-best day to e-mail is Monday, with an average open rate of 24.7% and a 3.1% click-through. Saturday commanded the highest CTR of 5%, but the lowest open rate with 18.7%.

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The 4 M's

During the first Internet ride, most DotCom companies applied the 4C's formula (Content, Community, Communication and Commerce) and companies like eBay and Amazon.com were created. Now that Internet has moved beyond just a computer connection but many devices having constant access to content the 4C's is now changed to the 4M's.

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