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eROI found that during the heaviest e-mail volume period, from 8 am to 5 pm, e-mail opening rates and CTR increased. Open rates start out at 21.4% at 8 am and rise to a high of 34.1% at 5 pm Click-through rates begin at 2.6% at 8 am and rise to a high of 6.4% at 4 pm, before falling to 5.2% at 5 pm.
 

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Inversing Trade Shows E-mail
Are you tired of the some old trade shows and conferences? It seems that any show you attend, you will find the same speakers. Events need to inverse their model, by focusing on the attendees and not just the speakers. A great audience will create a powerful event. Shaking the old model will allow better business opportunities and a real ROI for attend a trade show.
 
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