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The best day for e-mail is Wednesday. The average open rate on Wednesdays was 25.4% with an average click-through rate of 3.9%. The second-best day to e-mail is Monday, with an average open rate of 24.7% and a 3.1% click-through. Saturday commanded the highest CTR of 5%, but the lowest open rate with 18.7%.
 

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Consistent and Predictable E-mail
Being Consistent and Predictable is part of what makes companies great. Customers demand reliability in the companies they deal with. Successful brands like Mercedes Benz, Apple and Virgin strive to always be Consistent and Predictable so their customers can rely on them.
 
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