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Selling the Sizzle with the Steak |
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'Selling the sizzle, and the steak" - the benefits and the features - is a basic selling principle that's been around for thousands of years. Great Salespeople realize it's necessary to have the Message in line with the Product and most of the time the Produce is the Person. Everyone needs to sell themselves first before they sell any other product or service.
Ten principles for the best salesman
1. Don't pity yourself
2. Start each day with a target
3. Be friendly always
4. Always set an additional step then necessary
5. Be alert for each opportunity
6. Each problem has a positive side
7. Laugh in moment of hatred and anger
8. Concentrate on one thing
9. Be proud and satisfied
10. Examine the acts of the day at night
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