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The market for subscription-based music rentals would reach $3.3 billion in 2012, outpacing spending on original recordings. The global market for end-user generated mobile music revenues will rise to nearly $17.6 bln in 2012, from $8.9 bln in 2007. Total revenues from original recordings delivered to handsets, including both purchases and rental subscriptions, will increase to $6.1 bln in 2012 from $960 mln 2007.
 

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Looking at advertising expenditures in U.S for the past five years from 2002 to 2006, advertising in “measured media” overall increased 23.7%, from $121 billion to almost $150 billion. This was just slightly ahead of the growth of the total economy, which expanded by 23.1%. Finding an "in" where ads are deemed as important as content is considered an advertisers utopia. Magazine hold a secret key for advertisers, ads are view as quality content.
 
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