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Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.

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Loving Collaboration

With all the new online tools available at no cost, it is so easy to collaborate around the globe. Skype allows anyone to be part of a conference call and Google Docs gives everyone a live open document for the masses to edit real time.

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