Newsflash

eROI found that during the heaviest e-mail volume period, from 8 am to 5 pm, e-mail opening rates and CTR increased. Open rates start out at 21.4% at 8 am and rise to a high of 34.1% at 5 pm Click-through rates begin at 2.6% at 8 am and rise to a high of 6.4% at 4 pm, before falling to 5.2% at 5 pm.
 

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Early Adopters E-mail
How often do you want to take a dive into the "Early Adopters" world? Getting something before the masses and being the first to share your experiences with everyone. Being an Early Adopter many cost too much because of the issues and bugs the masses don't see.. Where are you in the food chain of adoption?

Innovators – venturesome, educated, multiple info sources
Early adopters – social leaders, popular, educated
Early majority – deliberate, many informal social contacts
Late majority – skeptical, traditional, lower socio-economic status
Laggards – neighbours and friends are main info sources, fear of debt
 
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