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Cinema advertising industry revenues grew 15% to $455.7 million in 2006, from $394.8 million in 2005, according to a report from the Cinema Advertising Council. CAC members account for more than 81% of US movie screens. The CAC report includes revenue data for both on-screen cinema advertising (including commercials airing in advance of movie previews and the feature presentation) and off-screen revenues (including those derived from audio programming, sampling, special events, concession-based promotions and lobby-based promotions).
According to the report:
* On-screen advertising revenues increased 15% to $417,401,000 in 2006 from $361,598,000 in 2005.
* Off-screen revenues grew to $38,260,000 in 2006, a 15% increase from $33,232,000 in 2005.
* Leading national advertising categories in 2006 included Automotive, Entertainment/Media (including Movie Studios, Broadcast/Cable TV and Home Video), Consumer Electronics, Telecom, Financial Services, Educational Institutions and Government/Military.
* Growth in cinema advertising revenues in 2006 is attributable to increasing activity from advertisers across a spectrum of national advertising categories: Food/Consumer Packaged Goods, Consumer Electronics,
* Educational Institutions, Telecom, Financial Services, Automotive, Government/Military, Internet and Entertainment/Media.
* Cinema advertising in 2006 was also buoyed by revenue growth in regional and local advertising. Leading regional and local advertising categories include Real Estate, Automotive Dealers/Manufacturers, Healthcare Professionals/Services and Restaurants. |
