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Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
 

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Oprah & YouTube E-mail
When a big name like Oprah decides YouTube is good enough for her fans and puts a daily show on the site, does YouTube become less cool? How will all the fun and interesting videos be found on all the UGC site - a UGC Editor?
 
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