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Total US measured advertising spending is projected to increase 4.2% in 2008. Measured expenditures are forecast to grow by 3.6% in the first half of 2008 followed by a gain of 4.7% in the second half.
 

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At once point in time PetroChina became the world's first company worth more than $1 trillion, surging past Exxon Mobil as the Chinese oil producer's shares nearly tripled in their first day of trading in China. What is a trillion - how big is it - how long does it take to spend it?
 
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