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Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.

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Written by Ken Rutkowski, on 12-12-2007 00:05

The average directory service phone call can cost between $1 - $2 and you don't always get the correct information. Now with Google (800-GOOG-411) and Microsoft (800-CALL-411) competing in the phone directory space everything has changed.