KenRadio.com - Brick & Click & Buy

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Newsflash

Radio stations’ annual revenue growth will average 3.2%, reaching $28.7 billion by 2016, according to SNL Kagan. Radio stations will finish 2007 with a 1.5% drop in revenue excluding nonspot sales. Radio sales will drop to less than $20 bln in 2007, compared with $20.1 bln in 2006, again excluding nonspot sales. A revenue total including nonspot slightly mitigates the decline to a projected 0.8% for 2007.

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Brick & Click & Buy

The predication was eCommerce was going to destroy all brick and mortar by keeping consumers behind the computer and not venturing out to buy. Ecommerce has proven to be a tool for the wise, retail has grown in virtual world and the real world, allowing consumers to buy even more with greater selection.

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