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eROI found that during the heaviest e-mail volume period, from 8 am to 5 pm, e-mail opening rates and CTR increased. Open rates start out at 21.4% at 8 am and rise to a high of 34.1% at 5 pm Click-through rates begin at 2.6% at 8 am and rise to a high of 6.4% at 4 pm, before falling to 5.2% at 5 pm.
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Amazon.com claims 'best ever' Christmas
Apple signs film deal with Fox studio
Digital movies more expensive to store than film
Sony Plans to Exit Rear-Projection TV Business
Top 10 US advertisers
US DVR penetration is at 20%
Word of mouth marketing to attrach $1.35 bln in 2007
US ad spending shifts from media type to media type
Middle East governments step up net censorship
Host:Ken Rutkowski
MP3 / WindowsMedia / Real Media / RSS (Podcast) / Open Directory of Past ShowsUS ad spending shifts from media type to media type
Directional shifts in measured ad spending are illustrated and summarized by the share allocations of individual media types. Internet display advertising gained 1.1 share points and finished the period at 7.7% of total expenditures. Magazines accounted for 20.2% of measured spending, up from 19.3% a year ago. The offsetting share declines came from Newspapers (down 1.0 share point to 17.8%) and Local TV (down 0.8 share points to 11.2%).
US ad spending by media types
MEDIA TYPE Q1-Q3 2007 Q1-Q3 2006
NATIONAL TV 31.7% 31.8%
MAGAZINES 20.2% 19.3%
NEWSPAPERS 17.8% 18.8%
LOCAL TV 11.2% 12.0%
INTERNET 7.7% 6.6%
RADIO 7.4% 7.5%
ALL OTHER 4.0% 3.9%
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