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eROI found that during the heaviest e-mail volume period, from 8 am to 5 pm, e-mail opening rates and CTR increased. Open rates start out at 21.4% at 8 am and rise to a high of 34.1% at 5 pm Click-through rates begin at 2.6% at 8 am and rise to a high of 6.4% at 4 pm, before falling to 5.2% at 5 pm.
 

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Freeing the Newspaper E-mail

Written by Ken Rutkowski, on 14-01-2008 12:09


The newspaper market has changes from paid subscriptions to getting the paper in front of the largest targeted audience. So free is in and the old method is being kicked aside.

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1. 31-01-2008 16:31

Nice shirt
You look like a movie star in this one.

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