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eROI found that during the heaviest e-mail volume period, from 8 am to 5 pm, e-mail opening rates and CTR increased. Open rates start out at 21.4% at 8 am and rise to a high of 34.1% at 5 pm Click-through rates begin at 2.6% at 8 am and rise to a high of 6.4% at 4 pm, before falling to 5.2% at 5 pm.
 

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World Tech Round Up - Thursday March 20, 2008 E-mail

Written by Ken Rutkowski, on 20-03-2008 12:10


Advertising boycott of Olympics unlikely
Sprint Plans One Platform for Many Networks
Google launches miserly non-profit portal
Google introduces Gadgets for Docs
Facebook throws down online chat challenge
Wells Fargo to sell online safes
Starbucks May Battle Mickey D’s with Loyalty Program
Are Apple ads hurting Microsoft's brand?
Dell goes shopping in China

Host: Ken Rutkowski / Andy Abramson


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