|
|
|
Embracing Mobile Phone Commerce |
|
|
25% of cellular phone users with mobile internet access now use their devices to buy goods and services online with a credit card, and nearly one in five saying they would like to someday use cell phones as a "mobile wallet," where charges would be billed directly to their mobile accounts. In addition, ten percent of the survey participants said they would consider wire transfers and stock trading via their mobile phones, according to a new study by Harris Interactive. Mobile phone users are increasingly comfortable making banking and purchase transactions while on-the-go, a virtual taboo until now.
16% of mobile
phone subscribers already use mobile banking services, with 60% of
these people using the services at least once a week. Many others
presently not banking and buying on-the-go expressed interest in mobile
banking, with 35% open to checking bank account balances and
transferring funds via their mobile devices. A third of those surveyed
also said they would like to receive text message alerts from their
financial institutions. 25% of Smartphone or iPhone users are more
likely to "occasionally" use their device to make purchases, compared
with 17% of mobile or cellular phone users. 77% of mobile users have
"never" made a purchase with their device, compared with 65% of those
with smartphones or iPhones.
Some 16% of
mobile phone subscribers already use mobile banking services, and 60%
of them use the services at least once a week. Consumers not currently
banking or buying on-the-go expressed interest in having such
applications on their mobile phones:
Today's
mobile devices are the springboard for… services, with huge
pent-up demand for mobile commerce capabilities. If security concerns
can be quelled, the sky's the limit with consumer acceptance of mobile
banking and purchase transactions. Anxiety about sharing
personal data is the biggest barrier to consumer acceptance of mobile
banking and commerce, with two-thirds (66%) of respondents saying so.
17% are "extremely concerned"
about the current cost of non-commercial transactions (e.g., sending an
SMS, MMS, viewing a web page).
|
|
