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Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
 

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World Tech Round Up - Monday June 9, 2008 E-mail

Written by Ken Rutkowski, on 09-06-2008 13:22

The NEW iPHONE!!!!
Government unveils world's fastest computer
JetBlue LiveTV to buy Verizon's Airfone network
Women write more expressive, sensitive code
Excessive Mobile Phone Use Affects Sleep in Teens
Teen drivers ignore cell phone restrictions
Safaricom Africa's Biggest IPO
Brazil Delays WiMAX Spectrum Auction
Cyber-crooks hit one in five Europeans
AOL expands Platform-A in Europe
Red Bull storms into France


Host: Ken Rutkowski / Marco Tempest

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