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Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
 

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World Tech Round Up - Monday July 7, 2008 E-mail

Written by Ken Rutkowski, on 07-07-2008 09:45

Yahoo! talks! to! Time! Warner?
NBC Acquires Weather Channel
iPhone 3G's True Price Compared
ISPs prepare for video revolution
Rights like free speech don't always extend online
Google defends Street View tool
Europe drafts law to disconnect suspected filesharers
Indians Switching from SMS to Voice Calls
World's Most Expensive IP VPN?


Host: Ken Rutkowski / William Ryan

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