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Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
* AOL Talks With Microsoft, Yahoo Heat Up
* Sony cutting price of PS3, adding video downloads
* FTC enforces do-not-call rules, fines cos. $95,000
* SK Telecom in talks to acquire Sprint
* New Kindle due in October
* Eastern Europe switching on to mobile TV
* Former Samsung chairman avoids prison
* Australia unveils online code of conduct
* A Crackdown on India's Cybercafés
n Wednesday's Radio show, Ken Rutkowski talked about AOL trying to find a buying in Yahoo or MSN, Sony cuts prices on PS3 and adds VOD, Sprint may be speaking Korean, FTC enforces the Do Not Call List, New Kindles coming from Amazon, Mobile TV penetration into Europe, South Koreans' view that tycoons are immune from jail, Code of Conduct coming from Australia and Why are Cybercafés closing in India?
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