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Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
 

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World Tech Round Up - Friday July 18, 2008 E-mail

Written by Ken Rutkowski, on 18-07-2008 11:31

* AT&T Finally Delivers Free iPhone Wi-Fi
* Online Ad Growth May Be Losing Momentum
* Google gears up mail and calendar apps
* .Me Domain Names
* New Worm Transcodes MP3s to Try to Infect PCs
* EU cracks down on ring-tone swindles
* Burmese Guards Accepting PrePay TopUp Cards As Bribes
* Indian outsource giants feeling the pinch
* Cuba gets Internet access from Venezuela


Host: Ken Rutkowski / Andy Abramson

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On Friday's Radio Show, Ken Rutkowski talked about how PodCasting isn't where the power is, AT&T offering Free WiFi for iPhone users, Ad Revenue at a crawl, Getting Gmail offline, .ME goes on Sale, New virus attacks MP3 files, Ring-tone crack down in the EU, Indian BPO's hoping to find more money and Cuba's new broadband.
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