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Total US measured advertising spending is projected to increase 4.2% in 2008. Measured expenditures are forecast to grow by 3.6% in the first half of 2008 followed by a gain of 4.7% in the second half.
* Barnes & Noble's Nook e-reader to hit stores
* Google is developing an instant speech-to-speech translator
* Geek chic: Google debuts fashion line
* The young prefer Facebook to blogging, Twitter
* Cybercrims swipe carbon credits worth millions
* Disney, Google eye stake in China bus media firm
* China shuts down largest hacker training website
* PayPal suspends service in India
* India’s IT outsourcers poised for pick-up
Today's Featured Company / Person - Google Map Buddy - Want a wall-sized satellite view of your neighborhood? A full-page street map of the town you're visiting? Google Map Buddy, a free, portable map maker, grabs data from Google Maps and arranges it exactly how you want it. When you un-zip and run Google Map Buddy, it asks you to choose your Google Map nationality, then opens a browser to let you search out the location you're looking at. Once you get there, hit "Select area," then draw a rectangle around the area you want to capture. After fine-tuning the zoom level and hitting "Create Map Image," Map Buddy goes to work grabbing, tile by tile, your area's map. It generates a generally high-resolution PNG of your area, and provides the individual map tiles to keep and arrange yourself into a larger grid, if you'd like. The software itself can be described as "picky"—you have to "X" out any particular business or destination that pops up in a dialog box on the map, and after zooming in on the Google Map browser to your destination, Map Buddy asks you for a deeper zoom level than what you've already set. So it's not an elegant tool, exactly, but it does deliver the very printable, full-picture map of your destination.
On Monday's KenRadio Show, Ken Rutkowski talked about the new Barnes & Noble eBook Reader, Google creating a Star Trek Language translator, Google trying their own fashion line, Teens are flocking to Facebook by Not Twitter, Carbon Credit the new rip off currency, Disney getting a larger China ad footprint, PayPal turns off in India and Outsourcers hits big again