Newsflash

eROI found that during the heaviest e-mail volume period, from 8 am to 5 pm, e-mail opening rates and CTR increased. Open rates start out at 21.4% at 8 am and rise to a high of 34.1% at 5 pm Click-through rates begin at 2.6% at 8 am and rise to a high of 6.4% at 4 pm, before falling to 5.2% at 5 pm.
 

Upcoming Events:


METal Mondays -  October 20,  Los Angeles (Culver City) , CA
GadgetFest 08 -  October 23,   San Diego
CTAM Summit 08 -  November 9 - 12,   Boston, Massachusetts
Do Kids Care if its Illegal? E-mail
A poll recently conducted by the LA Times and Bloomberg found that the majority of teenagers and young adults, both male and female, up to the age of 24, believe that while copying stolen music or movies is a crime, copying purchased CDs or DVDs is not. These young consumers know that downloading free music and movies from unauthorized sites is illegal. They know buying bootlegged CDs and DVDs is wrong, too. But, according to the survey, 60% to 70% of them think it is perfectly all right to burn discs for or from friends, as long as the discs were legitimately purchased. As far as lawyers for the music and film industries are concerned, copying a CD or DVD for even one friend, even if you purchased it and paid full price, violates the federal copyright code ó and it is a crime. Young users do not agree.



For instance, the results of the poll implied that 69% of teens ages 12 to 17 believe it is legal to copy a CD from a friend who purchased the original, but only 21% feel it is legal to copy a CD if a friend obtained the music for free. Similarly, 58% think it is legal to copy a DVD or videotape that a friend purchased, but only 19% think copying is legal if the material wasn't legitimately bought. In another study, earlier this year, Harris Interactive found that illegal downloading of music, movies, games and software by young users was trending downward.

 
< Prev   Next >
KenRadio RSS Feeds
Contact