Newsflash

Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
 

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ShowBits for Monday Oct 16, 2006 E-mail

Written by Ken Rutkowski, on 16-10-2006 16:14


On Monday's program Ken and Andy talked about CBS and Yahoo showing more content, the world of Second Life gets news from Reuters, Getting Howard for two days free, Where did Packard Bell go, So many ways to virtually sell your DVD's and Andy wants everyone to get a Mylo plus his Wine pick of the week.

CBS and Yahoo doing the Content Dance
Local news video from 16 CBS-owned television stations will be available on Yahoo. The companies will share revenue from advertising from the video clips. The stations owned by CBS will make about 10 to 20 breaking news clips and features from big markets such as New York, Los Angeles and Chicago available to Yahoo viewers. The TV network has recently said it plans to make its national evening newscast with new anchor Katie Couric available on its own Web site.

Second Life gets outs own News Channel

Reuters has opened a virtual news agency in the Second Life online world. The bureau will be staffed by Reuters media correspondent Adam Pasick who will report on the lives and business dealings of Second Life's residents. An avatar resembling Mr Pasick, called Adam Reuters in the game, has been created to act as a virtual reporter in the world for the news agency. Second Life has almost one million members and 400,000 of those are regular visitors to the online world. While many online virtual worlds are games that encourage users to live out a fantasy existence as a warrior or wizard, Second Life is intended to be a more playful version of the real world. Second Lifers can alter their appearance to look like animals or robots and buy outlandish homes, such as giant shoes, to live in. News stories will be filed to a blog and to a portable device that Reuters will make available to Second Life avatars so they can stay up to date with the latest virtual and real world news.

Howard Free for a few Day
Howard Stern is out to attract a broad new online audience with his first-ever free Internet broadcast. Stern's four-hour-plus program will be made available live online at no charge for two days, October 25 and 26, to promote an Internet radio service Sirius is launching this week. The new service offers more than 75 channels of CD-quality programming over the Internet--without the need to buy a Sirius satellite receiver--for a monthly subscription fee of $12.95, the company said in a press release. The service can be accessed by logging on to the Sirius Web site. The two-day free trial of "The Howard Stern Show" marks the first time he has been available to a nonpaying audience since he left terrestrial FM radio in December 2005. After next week's promotion, fans will once again have to pay to hear the self-proclaimed "king of all media," either by subscribing to Sirius or its Internet service.

What's up with Packard Bell?
NEC Corp. said it sold its European personal computer operations, marking the Japanese company's withdrawl from the consumer PC market there. NEC sold its Netherlands-based Packard Bell BV unit to Lap Shun "John" Hui, a China-born entrepreneur who co-founded eMachines Inc., the low-cost PC maker. Terms of the deal were disclosed. Packard Bell focuses on the sale of personal computers to individual users in Europe, the Middle East, Africa and South America

Finding a home for your Used DVD's

Great site helps you find value with you used DVD's, Peerflix, a DVD trading service with over 250,000 members post titles of DVDs they are willing to trade on the Web site (peerflix.com), which then facilitates the swaps by giving members printable forms that include postage and the recipient's address. Trades are not directly between two people. For every DVD shipped from one's library, the sender receives credit toward the acquisition of other titles available in the network. Peerflix also determines the relative value of a DVD, to prevent people from trading..

Cool Gadget - SOny's Mylo
Andy has fallen in love with his new Sony MYLO / My Life Online Its a $350 WiFi-centric handheld features a slide-up 2.4-inch screen, VoIP capabilities via Skype, web access, media playback capabilities, 1GB flash, and a Memory Stick slot


Today's Site To Peek At:
Earfeeder is a service that scans your computer for music and creates an RSS feed you can use to subscribe to news, concert ticket and iTunes availability notifications for all the musicians you listen to. It’s a simple but fun service that you can use once to subscribe to music updates and then forget about. The site uses a Java applet to scan your hard drive for audio files. You can check off bands you don’t want to include in your feed, or select only bands with more than 5 or 10 songs on your computer. One downside is that it will pick up podcasts as well as music, but filtering for artists with more than 5 songs can help to some degree.

Andy's Wine Pick for the Week

2004 Philippe Faury Saint Joseph Blanc

• Price: $28.

• Aroma: The wine was very aromatic, with mandarin orange, apricot, stone fruit, honey and clove scents.

• Palate: We tasted all the fruit we smelled in the nose, with spice on the end. Mouth watering, with nice balance.

• Verdict: This wine was voted a close second, its attributes more typical of a white Rhone


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