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The best day for e-mail is Wednesday. The average open rate on Wednesdays was 25.4% with an average click-through rate of 3.9%. The second-best day to e-mail is Monday, with an average open rate of 24.7% and a 3.1% click-through. Saturday commanded the highest CTR of 5%, but the lowest open rate with 18.7%.
 

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Stuart Skorman talks about Retail Theater E-mail
Stuart Skorman who is truly a "serial entrepreneur" who started a number of amazing businesses including Reel.com, Empire Video, and Elephant Pharmacy among others and his book "Confessions of a Serial Entrepreneur: Why I Can't Stop Starting Over". He spoked to me about how to blow your customers away with something called "Retail Theater" and how companies Whole Foods embraces the idea whole heartily.
Confessions of a Serial Entrepreneur: Why I Can't Stop Starting Over
 
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