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Stuart Skorman talks about Retail Theater E-mail
Stuart Skorman who is truly a "serial entrepreneur" who started a number of amazing businesses including Reel.com, Empire Video, and Elephant Pharmacy among others and his book "Confessions of a Serial Entrepreneur: Why I Can't Stop Starting Over". He spoked to me about how to blow your customers away with something called "Retail Theater" and how companies Whole Foods embraces the idea whole heartily.
Confessions of a Serial Entrepreneur: Why I Can't Stop Starting Over
 
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