KenRadio.com - Old Media vs. New Media

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Gift card sales will reach $14 bln over the 2012, according to Packaged Facts. Gift cards are part of an overall $81 bln market for prepaid cards. 33% of gift cards purchasers in 2007 said they expected to spend more on gift cards during the 2008, and 9.1% said they expected to spend “significantly more.”

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Old Media vs. New Media

Old Media Companies are still stuck in the past thinking their product is their content and New Media Companies have gone at great lengths to build detail databases on their audience which they view as their product. If the advertisers are paying the Media Companies bills, then do they really care about the content or the audience - so what REALLY is a Media Company's Product?

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