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Radio stations’ annual revenue growth will average 3.2%, reaching $28.7 billion by 2016, according to SNL Kagan. Radio stations will finish 2007 with a 1.5% drop in revenue excluding nonspot sales. Radio sales will drop to less than $20 bln in 2007, compared with $20.1 bln in 2006, again excluding nonspot sales. A revenue total including nonspot slightly mitigates the decline to a projected 0.8% for 2007.
 

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Old Media vs. New Media E-mail
Old Media Companies are still stuck in the past thinking their product is their content and New Media Companies have gone at great lengths to build detail databases on their audience which they view as their product. If the advertisers are paying the Media Companies bills, then do they really care about the content or the audience - so what REALLY is a Media Company's Product?
 
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