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Men to have 20% higher advertising recall than women. African-Americans had twice the recall of whites and those under 24 had twice the recall of those over 50. 82% of active users were under 24 and African-American and Hispanic consumers were 50% more likely to be SMS users than white ones. Single people were half again as likely to text as married people.
 

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Elevator Pitch E-mail
The Elevator Pitch is typically used in the context of an entrepreneur pitching an idea to a venture capitalist to receive funding. Venture capitalists often judge the merit of an idea on the basis of the quality of its elevator pitch. THEY will ask entrepreneurs for the elevator pitch to quickly weed out bad ideas. Condensing your company's message to a few short phrases is hard but necessary and most successful businesses have gone through this process. Learning the "Speed to Cool" concept is key when searching for your Elevator Pitch.
 
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