The YMCA of the USA, the Salvation Army and United Way of America are the nation’s top-three most valuable nonprofit brands, but other well-known charities might be leaving money on the table because they are not taking full advantage of their significant brand assets, according to the Cone Nonprofit Power Brand.

Over the past three years the average U.S. adult has nearly doubled their daily use of the Internet as the average U.S. adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, an 81% increase over three years. As a result, the Internet now represents 32.5% of the typical "media day" for all U.S. adults when compared to daily exposure to newspaper, radio, TV and outdoor advertising. Even those who are considered heavy newspaper readers spend about as much time online today as the typical U.S. adult. Heavy newspaper readers, those who spend more than an hour per day reading, currently spend 3.7 hours per day online. In 2006 the Internet represented only 18.4% of a heavy newspaper reader's "media day," but today it represents 28.4%, according to a new report by Media Audit.